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Monthly Archives: December 2011

Finding the right headline for Teambox

For the last two months we’ve been rather a quite long test with our users. We wanted to learn how to express what Teambox is about more clearly.

Our headline is the first contact most users have with Teambox, so we decided to start with that. This is the original headline before the experiment:

The purpose is to explain what the product allows you to do, and then a tagline to support that message.

Which two sentences would explain our message more clearly for first-time users? The best way to figure out is by testing our intuitions.

Testing methodology

We measure how people visit the signup page and how they become registered users. We displayed four total combinations of two variants to users:

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2012: 12 New Year’s Resolutions to Improve your Company’s Productivity

1. Start with yourself. Before trying to improve the productivity of your organization, you should start with yourself by applying different tips of personal productivity.

2. Centralize all the information. Probably, one of the main distractions of your employees is the continuous change of tool to handle information, to communicate, etc. Try to have all of these systems in just one place and you will have defeated a real obstacle for the productivity of your team.

Happy 2012

3. Forget the e-mail. Forget about this prehistoric internal communication system. It just gets your employees to waste hours and hours checking their inbox and finding attachments. This is certainly the best tip ever to improve personal productivity.

4. Share the goals with your team. There is no better way to motivate the members of your team than communicating them the company goals. If you engage them with the company goals, you will have them all working towards the same direction.

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Boost your company’s internal communication

For all companies (no matter their size), a smooth and transparent communication between team members is fundamental to achieve goals. It is very common to see company’s executives manage communication privately between them, forgetting their employees and without considering the importance and the potential of an all-team integrationfor problem resolution and for getting involved in corporate targets.

Team people

Today, thanks to social tools and new technologies, you can manage the company’s public information in an easy and simple way. Your corporate image is at stake, so a good and interactive communication between consumers and team members is absolutely necessary.

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