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Once you start working on a product instead of making a living from servicing people (aka selling your time), some magic takes place. A product can be sold by dozens or by millions, and what takes to get to the next level of sales is just a matter of scale.

Reading “Losing my Virginity”, Virgin’s Richard Branson’s biography, was most inspiring to me. It reminded me about this simple principle: Make things happen, even at a very tiny scale, and once they’re sustainable it’ll just be a matter of scale to make them grow for the same margin.

Virgin went from selling records in a tiny store of London to their Megastores. It was only about finding the proper funding to make a store that could receive a big crowd in the right place of the city.

In their record label, they went from unknown artists to signing the Rolling Stones. The process was not very different, even if the numbers were thousands of times bigger.

And then I remember reading Donald Trump’s:

Take everything you have and invest in building an appartment block. Do it right and you’ll make some money; do it wrong and you’ll lose everything you have. If you build a skyscaper instead and it goes wrong, you’ll equally lose everything you have. But if it works, you’ll be a millionaire!

Thinking big can change your view of your project. Don’t ever think big business is only for big companies: If your product makes sense, you can also scale to be huge.